Example 2

A chain of department stores has updated its return policy in one store on a trial basis. The chain is gathering customer feedback by hiring researchers to interview customers on the last Sunday of June about their feelings regarding the new policy. Identify any flaws that exist in this sample survey, and suggest a way to eliminate these flaws.

 

Walch Education

 
Resource Type
Activity
Tags
bias  data  experiment  probability  skew  study 
Target Group (Age)
15 – 18
Language
English (United States)
 
 
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