- Walch Education
A chain of department stores has updated its return policy in one store on a trial basis. The chain is gathering customer feedback by hiring researchers to interview customers on the last Sunday of June about their feelings regarding the new policy. Identify any flaws that exist in this sample survey, and suggest a way to eliminate these flaws.
- Determine how the timing of the study could impact the results.
- Determine any limitations of interviewing customers.
- Suggest a way to limit the identified flaws.