Symplify Signs Partnership With Sweden's Milzone Rotary

Symplify, a market leader for CRM and AI cloud solutions based in Stockholm, welcomed one of Sweden's largest and oldest game operators, Milzon Rotheriet, as its newest partner. Milzone Rotteriet is outstanding in providing players with a range of entertainment products, including scratch tickets, game bingo and scratch lottery. Working with Symplify will help operators improve their ability to engage with key customers with a specific focus on email, SMS, and app push. Symplify's Campaign and Journey Builder module is included in the contract and will be used to create a highly personalized AI-optimized experience. This expertise in optimizing marketing strategies will help foster customer satisfaction and higher lifetime value. Robert Kimber, CEO of Symplify, said, "Our CRM and AI cloud ecosystem provides an opportunity for partners to work with players on a deeper level to grow their businesses. As a fellow Swedish business, we are pleased to work with Miljon Rotheriet while we move from strength to strength." Ola Angervall, CIO of Miljonlotteriet, said. "We are excited to partner with Symplify to work better with players and promote our entertainment products. As one of Sweden's largest and oldest game operators, we're always looking for ways to improve our player experience, and we'll be able to do that with Symplify's innovative platform." 바다이야기