Burger King Case Studies
- Author:
- Stephany Low
Burger King is an international chain of hamburger fast-food restaurants headquartered in Miami-Dade, Florida. Burger King case studies discuss the history, organizational structure, mission, vision, controversies, products and services of Burger King.
A brief history of Burger King can serve as a good introduction for Burger King case studies. In 1954, James McLamore and David Edgerton founded Burger King. In 1958, Burger King's first TV advertisement was aired and in 1959, Burger King began its franchise business. Next, Burger King case studies should discuss the company’s corporate responsibility which it stats as a commitment to food, a commitment to people, acommitment to the environment and a commitment to corporate governance. Burger King's products, which include hamburgers, chicken, French fires, soft drinks, milk shakes, salads, desserts and breakfast should then follow in Burger King case studies. The company has been involved in different legal cases on animal rights, corporate responsibility, ethics and social justice, and this should also be discussed in Burger King case studies. Finally, Burger King case studies should include the charitable contributions and services of the company such as the Have It Your Way Foundation, which aims is to alleviate hunger, prevent diseases and provide community education and the McLamore Foundation, which aims is to provide scholarships to US students.
Before writing Burger King case studies, consider looking at other business case studies such as UPS case studies, FedEx case studies and Home Depot case studies, which can help you understand the important issues and points to explore in a case study. It is also important to locate reliable sources on Burger King as well as read some examples of Burger King case studies from "how to write a hook" service for a more thorough understanding of the company which will help you write a more informative Burger King case study.