Blog 4
Advertisement cost/The total educational
activity revenue
Few institutions have high scores (greater than 60) on all
seven indexes, despite the fact that some have high T-score averages across the
seven indexes. The majority of private institutions have T-scores in at least
one index below 60.
The T-scores on the "Students/Teachers," "Adv
cost/Edu act rev," and "Edu act exp/Edu act rev" indexes varied
significantly between colleges. This suggests that they have different spending
habits, which influences their range of strategies.
Additionally, there are significant differences in these indices as indicated
by the T-scores for "Tui pay by stu/Edu act rev," "Sub to edu
act exp/Edu act rev," and "Man assets/Ext debts." This suggests
that the sources of funding and financial situations at various universities
vary.
Table 3's indexes on "Edu act exp/Edu act rev,"
"Adv cost/Edu act rev," and "Students/Teachers" demonstrate
how some universities place a disproportionate amount of emphasis on either
educational activities or advertising. This leads us to the following
hypotheses about how some private Japanese universities function.
Type 1: Some universities use the tuition money from one
group of students to fund marketing initiatives to entice students in the following
group.
Type 2: Some universities use the tuition money from a group
of students to fund courses for that group.
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